The Intelligent Mail Barcode for Beginners

A very hot topic in the direct mail marketing world is the Intelligent Mail Bar code (IMB), a key element in a successful marketing plan. In a posting in the Federal Register on May 3rd, 2012 under the heading “POSTNET …Read More

Myths and Realities of Direct Mail

Direct mail has an environmental impact – but what is a myth and what is reality? Knowing the facts helps consumers, businesses and organizations formulate more informed opinions about the value of the communications in their mailbox. Myth: Trees are …Read More

 

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